TigerTel for Sales & Marketing
TigerTel and Your Sales & Marketing Initiatives
How our call services help Sales & Marketing teams
achieve their goals and drive revenue
Executive’s Guide to Superior Sales Results
As a sales executive, you have very specific requirements and clear objectives. You are concerned with both meeting sales targets and properly equipping your sales team so that they, too, can capture sales and drive the company to fiscal success. You are always on the lookout for better resources, better strategies, better campaigns.
Perhaps you are currently responding to poor sales outcomes, or increased sales targets. Perhaps you have products that aren’t performing as they should in the marketplace. There is always a reason to examine the effectiveness of your methods and build strategies that will translate into success for you, and steadily increasing revenues for your company.
You may already know the value of partnering with a quality call centre. Businesses have been tapping into the expertise available from contact centres for decades, using specialists to provide everything from customer service to marketing support. Now, it’s time to take advantage of that expertise for the good of your sales team. No matter which facet of the job you consider—driving sales or driving your team—call centres have cost-effective services to support you.
Driving Sales
There are a myriad of ways to utilize a call centre for sales support. Depending upon your specific circumstances, you may want to choose one or several of the following services, delivered efficiently by professional call centre representatives:
Direct
Sales
No matter the product, offer, or campaign you are focussing on, telephone sales are an effective and economical way to increase your sales. Professional operators are able to connect with potential customers on your behalf, representing your company and its market offerings according to your instructions.
Of course, a quality call centre always tracks and records all data regarding their efforts—including number of calls answered, customer data of your choosing, cost per sale, and more—so that you can monitor effectiveness in real time and tweak your campaign as necessary.
Direct Response
Marketing
Successful salespeople know the importance of tracking customer response back to the specific advertisement that generated it, so the most effective parts of the pitch can be replicated for future success. A contact centre helps you manage that. Because each piece of marketing carries different contact information, operators can track which garners the most response. They can also reach out to non-respondents, nudging them towards an interest in your business and gaining a deeper understanding of the consumer profile.
Order
Entry
Your customers may be looking to make purchases from online listings or catalogs they have viewed. If that is the case, you’ll need a call centre at the ready to take that order, no matter what time of day or night it comes through. Specialists can manage single sales or high-volume catalog orders so your customers can always purchase what they want, when they want.
Driving Your Team
Appointment Scheduling
There are, of course, situations where face-to-face sales are most appropriate. For those times when more than a simple telephone call is required, a call centre can be a useful partner for your sales team by efficiently managing their appointment book. When your sales professionals can focus their energy on making sales, not on their calendar, they boost their effectiveness and reduce your cost per sale.
Lead Qualification
By using a call centre to qualify your sales leads prior to any contact by your sales team, you automatically boost the efficiency of your sales process. No longer will anyone from your sales team spends valuable time with those who only wish to kick the proverbial tires or with those who are ultimately unqualified. The involvement of a call centre at this earliest stage in the sales cycle improves measurable results in sales overall.
As you guide your sales team through the implementation of a new strategy, or simply equip them with better resources to help them meet sales targets, a call centre can help you. Utilize their expertise to drive sales or to manage people; either way, you can achieve big goals faster, easier, and more cost-effectively than you thought possible.
Marketer’s Guide to Call Centre Success
As a marketing professional, your role is to ensure your organization’s continued growth and success—finding better ways to promote new products and services, generating more quality leads, and cutting costs without compromising results. Finding innovative ways to achieve business objectives while emphasizing return on investment could be the key to unlocking increased revenue for your company, and further career success for you.
CALL CENTRES: THE TOOL HIDING IN PLAIN SIGHT
With all of the promotional avenues available today, one of the most under-appreciated tools in the marketer’s toolkit may be call centre support. Regardless of whether your company has already engaged a call centre for other purposes, or if you’ve never seriously considered it until now, we’ve assembled this guide to help you take full advantage of what could be one of your most valuable marketing resources.
Customer Acquisition
& Lead Generation
When it comes to customer acquisition, consider using a call centre to both assist with lead generation and conduct direct sales campaigns. Skilled customer service specialists can quickly and efficiently connect your business to potential prospects and customers. Depending on your campaign requirements, they may complete an entire transaction, or develop and qualify leads. This work translates to immediate revenue, or an investment that your sales team can follow up with later.
What’s more is that a quality call centre allows you to monitor the success of the campaigns they support. By offering comprehensive reporting of all the metrics that you find useful, they help you track cost per sale, conversion rates, insightful data about your prospects, and a wide range of other statistics that will assist you in finding efficiencies.
Telephone Answering &
Direct Response
You probably know that corporate customer service departments and even office-based professionals use call centres to support their work. Specialists answer calls for basic customer service, technical support, appointment scheduling and even act as virtual receptionists.
What you may not know is that call centres can answer incoming calls in support of your marketing efforts, as well. Direct response marketing is a very effective way to boost sales immediately, as well as study the success rates of various promotional methods. Because each advertisement carries different contact information, operators are easily able to track which ones drive the highest levels of participation—data they pass on to you so you can manage your marketing budget more effectively as time goes on.
Appointment Scheduling
Some marketers function as the driving force for the sales team in addition to enacting more typical marketing functions in an organization. If that is true for you, a call centre could be your biggest asset—in addition to generating leads via telemarketing, specialists can qualify leads and even set appointments for your sales team to follow up with later.
CALL CENTRES: THE TOOL HIDING IN PLAIN SIGHT
There’s no doubt that partnering with a quality call centre to support the needs of your busy marketing department is a smart use of your budget—after all, outsourcing marketing functions to a call centre can actually SAVE your budget from some tough hits, especially as you examine the return on investment.
By outsourcing to call centre professionals, you gain access to the services above while saving the many costs of attempting to conduct them with staff in-house, including wages, health benefits, vacation, training, professional development, employee incentive programs, recruitment, and more. You also avoid the associated overhead costs, enabling you to save on furniture, computers, phone systems, electrical and data wiring, office supplies, security, office space, network software and maintenance.
Compared to the cost of establishing and maintaining an in-house customer support department, outsourcing to a call centre partner requires much less of an investment. When you realize that the decreased investment does not necessarily mean a decrease in results, it just makes sense to turn the job over to a call centre partner.
Are you ready to take your sales and marketing to the next level? Contact us today to learn more about a profitable partnership with TigerTel!
